In November 2012, the Therapeutic Goods Administration announced a new standard for sunscreens sold in Australia, increasing the maximum sun protection factor from SPF30+ to SPF50+.
The standard requires the same level of Ultra Violet B (UVB) protection, with improved Ultra Violet A (UVA) protection for new formulas.
UVB is the major cause of sunburn and increased skin cancer risk, while UVA contributes to ageing of the skin, as well as skin cancer risk.
The SPF50+ offers only marginally better protection from Ultra Violet B (UVB) radiation than SPF30+. SPF50+ filters out 98% of UVB radiation compared to 96.7% blocked by SPF30+. The SPF50+ sunscreen still needs to be applied just as liberally, re-applied every two hours (or after swimming, exercising and towel drying) and used in combination with other sun protection measures including sun protective hats, protective clothing, sunglasses and shade.
Artistry Ideal Radiance UV Protection SPF50 UVA UVB
Luminous, even-toned, translucent skin is possible with UV Protect, now enhanced with IDEAL RADIANCE 3D technology. This breakthrough sun protection comes with SPF50+ PA++++ and a formula that safeguards skin from sun damage, future dark spots and discolouration.
Skin-tone correction should always be a mainstay in your evening routine—winter, spring, summer, and fall. But it’s important to mitigate the intensity of your anti-aging products in the colder seasons, as ingredients like retinol can be drying. If you use a retinoid or [prescription] Differin on a daily basis in the summer, you may find that that as the weather changes your face has a harder time tolerating it. Try cutting back to every other day in order to keep your skin feeling comfortable and looking good.






































